In 2023, display was the leading digital advertising format in Austria, attracting ** percent of digital advertising spending. Paid-for search followed with ** percent, whereas classifieds and directories accounted for *** percent of the total.
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ÀÖ²¥´«Ã½app×îа汾, & IAB Europe. (June 12, 2024). Distribution of digital advertising spending in Austria in 2023, by format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1609296/austria-digital-advertising-spending-by-format/
ÀÖ²¥´«Ã½app×îа汾, und IAB Europe. "Distribution of digital advertising spending in Austria in 2023, by format." Chart. June 12, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1609296/austria-digital-advertising-spending-by-format/
ÀÖ²¥´«Ã½app×îа汾, IAB Europe. (2024). Distribution of digital advertising spending in Austria in 2023, by format. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1609296/austria-digital-advertising-spending-by-format/
ÀÖ²¥´«Ã½app×îа汾, and IAB Europe. "Distribution of Digital Advertising Spending in Austria in 2023, by Format." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Jun 2024, /statistics/1609296/austria-digital-advertising-spending-by-format/
ÀÖ²¥´«Ã½app×îа汾 & IAB Europe, Distribution of digital advertising spending in Austria in 2023, by format ÀÖ²¥´«Ã½app×îа汾, /statistics/1609296/austria-digital-advertising-spending-by-format/ (last visited August 20, 2026)
Distribution of digital advertising spending in Austria in 2023, by format [Graph], ÀÖ²¥´«Ã½app×îа汾, & IAB Europe, June 12, 2024. [Online]. Available: /statistics/1609296/austria-digital-advertising-spending-by-format/
