Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023
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Share of respondents
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During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, ** percent of respondents stated they believed artificial intelligence (AI) would change the way programmatic advertising operated. Nearly one in every five said it had already done it.
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Proximic. (February 6, 2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 16, 2026, from /statistics/1449427/ai-change-programmatic/
Proximic. "Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023." Chart. February 6, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 16, 2026. /statistics/1449427/ai-change-programmatic/
Proximic. (2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 16, 2026. /statistics/1449427/ai-change-programmatic/
Proximic. "Share of Marketers Who Believed Vs. Did Not Believe That Artificial Intelligence (Ai) Would Change The Way Programmatic Platforms Operated in The United States as of November 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Feb 2024, /statistics/1449427/ai-change-programmatic/
Proximic, Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1449427/ai-change-programmatic/ (last visited August 16, 2026)
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph], Proximic, February 6, 2024. [Online]. Available: /statistics/1449427/ai-change-programmatic/
