According to a 2025 survey, over a third of U.S. consumers returned online purchases more than once during the previous year. Almost ** percent of e-commerce shoppers did not return any online purchase in the 12 months before the survey.
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Baymard Institute. (June 4, 2025). Frequency of online purchase returns in the United States in 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/823956/frequency-online-order-returns-us/
Baymard Institute. "Frequency of online purchase returns in the United States in 2025." Chart. June 4, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/823956/frequency-online-order-returns-us/
Baymard Institute. (2025). Frequency of online purchase returns in the United States in 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/823956/frequency-online-order-returns-us/
Baymard Institute. "Frequency of Online Purchase Returns in The United States in 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Jun 2025, /statistics/823956/frequency-online-order-returns-us/
Baymard Institute, Frequency of online purchase returns in the United States in 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/823956/frequency-online-order-returns-us/ (last visited August 13, 2026)
Frequency of online purchase returns in the United States in 2025 [Graph], Baymard Institute, June 4, 2025. [Online]. Available: /statistics/823956/frequency-online-order-returns-us/