In July and August 2023, programmatically purchased ads accounted for ** percent of digital advertising spending in Spain. Direct purchases made the remaining ** percent.
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IAB Spain. (September 19, 2023). Distribution of digital advertising spending in Spain in July and August 2023, by purchase method [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. "Distribution of digital advertising spending in Spain in July and August 2023, by purchase method." Chart. September 19, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. (2023). Distribution of digital advertising spending in Spain in July and August 2023, by purchase method. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. "Distribution of Digital Advertising Spending in Spain in July and August 2023, by Purchase Method." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Sep 2023, /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain, Distribution of digital advertising spending in Spain in July and August 2023, by purchase method ÀÖ²¥´«Ã½app×îа汾, /statistics/618333/digital-ad-spend-share-by-method-spain/ (last visited August 19, 2026)
Distribution of digital advertising spending in Spain in July and August 2023, by purchase method [Graph], IAB Spain, September 19, 2023. [Online]. Available: /statistics/618333/digital-ad-spend-share-by-method-spain/
