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Social media: global penetration rate worldwide 2025, by region

Social network penetration rate worldwide as of October 2025, by region

Social media: active usage penetration in selected countries and territories 2025

Active social network penetration in selected countries and territories in 2025

Leading social media usage reasons worldwide 2025

Most popular reasons for internet users worldwide to use social media as of 2nd quarter 2025

Media usage in an online minute 2024

Media usage in an internet minute as of December 2024

Brand value of Instagram worldwide 2020-2026

Brand value of Instagram worldwide from 2020 to 2026 (in billion U.S. dollars)

Most used social networks 2025, by number of users

Most popular social networks worldwide as of October 2025, by number of monthly active users (in millions)

Global year-on-year social media audience growth 2026

Year-on-year audience growth of selected social media platforms worldwide as of April 2026

U.S. market share of leading social media websites 2026

Leading social media websites in the United States as of March 2026, based on share of visits

ACSI - U.S. customer satisfaction with online platforms 2024-2025

American Customer Satisfaction Index (ACSI) of selected online networks from July 2024 to June 2025 (index score)

Leading online shopping platforms among Gen Z consumers globally 2026

Leading online shopping platforms among Gen Z consumers worldwide in 2026

Social media post engagement 2021-2025

Average engagement rate per post on selected social media platforms from 2021 to 2025

Number of Instagram users worldwide 2000-2040

Number of Instagram users worldwide from 2000 to 2040

Countries with the most Instagram users 2025

Leading countries based on Instagram audience size as of October 2025 (in millions)

Instagram: countries with the highest audience reach 2026

Countries and territories with the highest Instagram audience reach as of April 2026

Instagram: distribution of global audiences 2026, by age and gender

Distribution of Instagram users worldwide as of April 2026, by age and gender

Instagram: distribution of global audiences 2026, by age group

Distribution of Instagram users worldwide as of April 2026, by age group

Instagram: distribution of global audiences 2025, by gender

Distribution of Instagram users worldwide as of July 2025, by gender

U.S. Instagram users 2026, by age group

Distribution of Instagram users in the United States as of March 2026, by age group

U.S. Instagram users 2026, by gender

Distribution of Instagram users in the United States as of March 2026, by gender

Instagram: average reach per post 2023-2024, by format

Average user reach per post on Instagram from 2023 to 2024, by format

Instagram: average reach of posts 2023-2024, by number of followers

Average number of users reached per Instagram post from 2023 to 2024, by number of followers

Instagram: content reach for small accounts 2024, by type

Reach of Instagram content for accounts with between with 500 to 2k followers as of March 2024, by content format

Instagram: content reach for medium accounts 2024, by type

Reach of Instagram content for accounts with between 2k to10k followers as of March 2024, by format

Instagram: content reach for big accounts 2024, by type

Reach of Instagram content for accounts with 10k to 50k followers as of March 2024, by format

Instagram: content reach huge accounts 2024, by type

Reach of Instagram content for accounts with between 50k to 45 million followers as of March 2024, by format

Instagram: average reels reach 2023-2024, by number of followers

Average reach of Instagram reels from 2023 to 2024 by number of followers

Instagram: brand content reach 2024, by format

Distribution of reach of brand content on Instagram 2024, by format

Instagram accounts with the most followers worldwide 2025

Instagram accounts with the most followers worldwide as of June 2025 (in millions)

Instagram: most popular posts as of 2025

Most popular posts on Instagram as of December 2025, by number of likes (in millions)

Instagram: post engagement 2023-2024, by format

Average engagement on Instagram posts from 2023 to 2024, by format

Instagram: engagement on posts 2025, by type of interaction

Average engagement on Instagram posts in 2025, by type of interaction

Instagram: engagement on Reels 2025, by type of interaction

Average engagement on Instagram Reels in 2025, by type of interaction

Engagement rates by number of followers for selected social media worldwide 2025

Average engagement rates by number of followers for selected social media platforms worldwide in 2025

Instagram: brand engagement rate 2024, by format

Engagement rate of brand content on Instagram 2024, by format

Global distribution of Instagram influencers in 2024, by number of followers

Distribution of Instagram influencers worldwide in 2024, by number of followers

Share of Instagram influencers worldwide 2024, by category

Distribution of Instagram influencers worldwide in 2024, by category

Engagement rates among global IG influencers 2023-2024, by profile size

Engagement rates among Instagram influencers worldwide in 2023-2024, by number of followers

Average price per post of Instagram influencers worldwide 2023, by followers

Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)

Share of fraudulent Instagram influencers worldwide 2023-2024, by number of followers

Share of Instagram influencers involved in fraud worldwide from 2023 to 2024, by number of followers

Objectives with influencers for fashion and beauty holiday marketing worldwide 2024

Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024

In-demand influencers for fashion and beauty holiday marketing worldwide 2024

Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024

Influencer marketing budgets' planned annual changes among marketers in the U.S. 2026

Planned annual changes in influencer marketing budgets for 2026 according to marketers in the United States as of July 2025

Leading social media platforms used by marketers worldwide 2026

Most used social media platforms by marketers worldwide as of January 2026

Most used social media platforms among B2C and B2B marketers worldwide 2026

Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026

Most important social media platforms for marketers worldwide 2026

Most important social media platforms according to marketers worldwide as of January 2026

Most important social media platforms according to B2C & B2B marketers worldwide 2026

Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026

Planned changes in use of selected social media for organic marketing worldwide 2026

Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2026

Brand value of Instagram worldwide 2020-2026

Brand value of Instagram worldwide from 2020 to 2026 (in billion U.S. dollars)

Companies with highest digital ad revenues worldwide 2025

Companies with highest digital advertising revenues worldwide in 2025 (in billion U.S. dollars)