As of April 2026, about percent of global Instagram audiences were aged between 25 and 34 years, and percent of users were aged between 18 and 24 years. Overall, percent of users belonged to the 35- to 44-year-old age group.
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had million daily active users.
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