During a 2023 survey, ** percent of responding consumers from Germany stated that they were ready to provide personal data for personalized content. Additionally, ** percent said that they thought targeted advertising was a good reason to provide personal data.
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European netID Foundation. (July 31, 2023). Consumer attitudes towards targeted advertising in Germany as of July 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation. "Consumer attitudes towards targeted advertising in Germany as of July 2023." Chart. July 31, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation. (2023). Consumer attitudes towards targeted advertising in Germany as of July 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation. "Consumer Attitudes towards Targeted Advertising in Germany as of July 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Jul 2023, /statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation, Consumer attitudes towards targeted advertising in Germany as of July 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1404816/attitudes-targeted-ads-germany/ (last visited August 13, 2026)
Consumer attitudes towards targeted advertising in Germany as of July 2023 [Graph], European netID Foundation, July 31, 2023. [Online]. Available: /statistics/1404816/attitudes-targeted-ads-germany/