In 2023, display (banner and video) advertising attracted the highest investment among various digital marketing types in Germany, with *** billion euros. Search engine marketing ranked second, with *** billion. The five types of marketing presented in the data set together attracted approximately ** billion euros.
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DHL Group. (July 2, 2024). Digital marketing spending in Germany in 2023, by type (in billion euros) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1358085/digital-marketing-spending-germany/
DHL Group. "Digital marketing spending in Germany in 2023, by type (in billion euros)." Chart. July 2, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1358085/digital-marketing-spending-germany/
DHL Group. (2024). Digital marketing spending in Germany in 2023, by type (in billion euros). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1358085/digital-marketing-spending-germany/
DHL Group. "Digital Marketing Spending in Germany in 2023, by Type (in Billion Euros)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Jul 2024, /statistics/1358085/digital-marketing-spending-germany/
DHL Group, Digital marketing spending in Germany in 2023, by type (in billion euros) ÀÖ²¥´«Ã½app×îа汾, /statistics/1358085/digital-marketing-spending-germany/ (last visited August 13, 2026)
Digital marketing spending in Germany in 2023, by type (in billion euros) [Graph], DHL Group, July 2, 2024. [Online]. Available: /statistics/1358085/digital-marketing-spending-germany/
