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Leading features that make consumers join a loyalty program worldwide in 2025, by age group

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Source

Release date

February 2026

Region

Worldwide

Survey time period

2025

Number of respondents

10,000 respondents

Age group

18 years and older

Citation formats

Leading features making consumers join a loyalty program worldwide 2025, by age

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Apr 27, 2026

Money-saving benefits were the leading feature making consumers join a loyalty program worldwide in 2025 across all age groups, increasing strongly with age. Nearly ** percent of consumers aged 18-20 years valued the benefit, against ** percent of those aged above 60. Younger audiences, especially those aged 26-30, showed higher interest in personalized offers 

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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