nationally representative sample of the Australian population
Supplementary notes
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
Only the top 13 preferred loyalty program benefits are displayed.
Multiple responses were possible.
Citation formats
Preferences for loyalty program benefits Australia 2022, by generation
A survey conducted in 2022 among Australian loyalty program users revealed that the top loyalty program benefit sought after by Gen Z, Gen X, and Baby Boomer respondents was regular discounts, with *** percent of respondents in these generational groups indicating this. Regular discounts was also highly sought after by Millennial survey respondents, nonetheless, the most sought after benefit among Millennials was cashback based on spending.
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Australian Loyalty Association. (November 15, 2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. "Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation." Chart. November 15, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. (2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. "Leading Preferred Loyalty Program Benefits among Consumers in Australia as of November 2022, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Nov 2022, /statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association, Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/ (last visited August 14, 2026)
Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: /statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
