According to a 2023 survey conducted among consumers in the United States, the chance to win large prizes appeared as the most desired feature in a loyalty or reward program in the travel, credit card, retail, and everyday products industries. Nearly ** percent of consumers would like to see cryptocurrency rewards in credit cards loyalty programs, while ** percent of respondents would appreciate VIP tiers in retail loyalty programs.
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Merkle. (February 13, 2024). Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector." Chart. February 13, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1238920/features-loyalty-programs-us/
Merkle. (2024). Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading Features Expected in Loyalty or Rewards Programs According to Consumers in The United States as of 2023, by Sector." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 13 Feb 2024, /statistics/1238920/features-loyalty-programs-us/
Merkle, Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector ÀÖ²¥´«Ã½app×îа汾, /statistics/1238920/features-loyalty-programs-us/ (last visited August 14, 2026)
Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector [Graph], Merkle, February 13, 2024. [Online]. Available: /statistics/1238920/features-loyalty-programs-us/
