When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025
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During a 2025 survey carried out in the United States, ** percent of responding business-to-business (B2B) marketers stated that they had last bought a new generative artificial intelligence (GenAI) tool for application to enterprise software in the three months leading up to the survey. More than *** said they had not added a new gen AI tool in over a year.
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MarketingCharts. (September 3, 2025). When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1622760/b2b-marketing-generative-ai-tools-usa/
MarketingCharts. "When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025." Chart. September 3, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1622760/b2b-marketing-generative-ai-tools-usa/
MarketingCharts. (2025). When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1622760/b2b-marketing-generative-ai-tools-usa/
MarketingCharts. "When Business-to-business (B2b) Marketers from The United States Last Bought or Contracted a New Generative Artificial Intelligence (Genai) Tool for Application to Enterprise Software as of June 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Sep 2025, /statistics/1622760/b2b-marketing-generative-ai-tools-usa/
MarketingCharts, When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1622760/b2b-marketing-generative-ai-tools-usa/ (last visited August 13, 2026)
When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025 [Graph], MarketingCharts, September 3, 2025. [Online]. Available: /statistics/1622760/b2b-marketing-generative-ai-tools-usa/