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Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025

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Source

Release date

October 2025

Region

United States

Survey time period

as of October 10, 2025

Number of respondents

<500

Supplementary notes

The source does not specify the survey type or date. The presented survey date is the date of release.

Missing percentage points to 100 are probably due to rounding.

Citation formats

Leading goals for AI among B2B marketers in the U.S. 2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Jun 9, 2026

During a survey among business-to-business (B2B) marketers in the United States published in October 2025, approximately ** percent selected gaining better marketing insights as their primary goal for artificial intelligence (AI). Increasing content production and improving personalization followed, chosen by ** and ** percent, respectively.

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Statistics on " Marketing in the United States "

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Overview

3

Workforce

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Social media & mobile

7

Spotlight: AI and GEO

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Budgets & spending

4

Doing business

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B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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