During a 2024 survey of business decision makers carried out of LinkedIn, 64 percent of respondents stated that they 'somewhat often' or 'not often' saw business-to-business (B2) advertising that was humorous. On the other hand, 55 percent said that they 'very often' saw B2B ads that had a clear message.
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Magna Global, & LinkedIn. (September 25, 2024). Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1496467/perception-b2b-advertising/
Magna Global, und LinkedIn. "Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024." Chart. September 25, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1496467/perception-b2b-advertising/
Magna Global, LinkedIn. (2024). Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1496467/perception-b2b-advertising/
Magna Global, and LinkedIn. "Perception of Business-to-business (B2b) Advertising among Decision Makers Worldwide as of May 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Sep 2024, /statistics/1496467/perception-b2b-advertising/
Magna Global & LinkedIn, Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1496467/perception-b2b-advertising/ (last visited August 13, 2026)
Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024 [Graph], Magna Global, & LinkedIn, September 25, 2024. [Online]. Available: /statistics/1496467/perception-b2b-advertising/
