During a 2024 survey carried out among global senior business-to-business (B2B) decision-makers, ** percent of respondents said they used internal databases to identify prospects and source contact details. Over half said they used LinkedIn and other social made platforms to that end.
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Sopro. (December 19, 2024). Methods of identifying prospects and sourcing contact details among business-to-business (B2B) sellers worldwide as of December 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1622190/b2b-prospect-identification/
Sopro. "Methods of identifying prospects and sourcing contact details among business-to-business (B2B) sellers worldwide as of December 2024." Chart. December 19, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1622190/b2b-prospect-identification/
Sopro. (2024). Methods of identifying prospects and sourcing contact details among business-to-business (B2B) sellers worldwide as of December 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1622190/b2b-prospect-identification/
Sopro. "Methods of Identifying Prospects and Sourcing Contact Details among Business-to-business (B2b) Sellers Worldwide as of December 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Dec 2024, /statistics/1622190/b2b-prospect-identification/
Sopro, Methods of identifying prospects and sourcing contact details among business-to-business (B2B) sellers worldwide as of December 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1622190/b2b-prospect-identification/ (last visited August 13, 2026)
Methods of identifying prospects and sourcing contact details among business-to-business (B2B) sellers worldwide as of December 2024 [Graph], Sopro, December 19, 2024. [Online]. Available: /statistics/1622190/b2b-prospect-identification/
