The question was originally stated by the source as: "What customer rewards programs / apps do you regularly use (i.e. at least once in the last 3 months)?"
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Regular usage of customer reward programs in Singapore 2024, by generation
According to a survey on Singaporean consumers in May 2024, ** percent of Gen Z and baby boomers stated regularly using at least one customer reward program. Among millennials, ** percent regularly used at least one customer reward program.
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YouGov Singapore. (June 18, 2024). Share of consumers regularly using at least one customer reward program or app in Singapore as of May 2024, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1536893/customer-reward-programs-usage-singapore/
YouGov Singapore. "Share of consumers regularly using at least one customer reward program or app in Singapore as of May 2024, by generation." Chart. June 18, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1536893/customer-reward-programs-usage-singapore/
YouGov Singapore. (2024). Share of consumers regularly using at least one customer reward program or app in Singapore as of May 2024, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1536893/customer-reward-programs-usage-singapore/
YouGov Singapore. "Share of Consumers Regularly Using at Least One Customer Reward Program or App in Singapore as of May 2024, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Jun 2024, /statistics/1536893/customer-reward-programs-usage-singapore/
YouGov Singapore, Share of consumers regularly using at least one customer reward program or app in Singapore as of May 2024, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1536893/customer-reward-programs-usage-singapore/ (last visited August 18, 2026)
Share of consumers regularly using at least one customer reward program or app in Singapore as of May 2024, by generation [Graph], YouGov Singapore, June 18, 2024. [Online]. Available: /statistics/1536893/customer-reward-programs-usage-singapore/
