In a survey conducted in 2022 among Australian loyalty program users, around ** percent of those surveyed reported using a grocery loyalty program almost every time they shop. In comparison, only **** percent of respondents said they rarely or never used a supermarket loyalty scheme when buying groceries.
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McKinsey & Company. (February 2, 2023). Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company. "Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022." Chart. February 2, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company. (2023). Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company. "Frequency of Supermarket Loyalty Program Use When Buying Groceries in Australia as of June 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Feb 2023, /statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company, Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1401675/australia-grocery-loyalty-program-use-frequency/ (last visited August 14, 2026)
Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022 [Graph], McKinsey & Company, February 2, 2023. [Online]. Available: /statistics/1401675/australia-grocery-loyalty-program-use-frequency/