This graph shows the leading rewards program sectors in the United States in 2012, by generation. The survey revealed that 56 percent of millennials believe the groceries is the top rewards program sector.
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Aimia. (January 31, 2012). Leading rewards program sectors in the United States in 2012, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia. "Leading rewards program sectors in the United States in 2012, by generation." Chart. January 31, 2012. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia. (2012). Leading rewards program sectors in the United States in 2012, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia. "Leading Rewards Program Sectors in The United States in 2012, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Jan 2012, /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia, Leading rewards program sectors in the United States in 2012, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/ (last visited August 19, 2026)
Leading rewards program sectors in the United States in 2012, by generation [Graph], Aimia, January 31, 2012. [Online]. Available: /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/