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Reasons for not shopping via live commerce in Japan as of May 2024

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Source

In cooperation with
Release date

September 2024

Region

Japan

Survey time period

May 9 to 31, 2024

Number of respondents

512 respondents

Age group

16 years and older

Special properties

respondents who have not shopped via live commerce in the past 12 months; up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "If you do not participate in live shopping events or streams, why not?"

Citation formats

Reasons against live commerce shopping in Japan 2024

Published by
Yihan Ma,
Sep 17, 2024

Unfamiliarity with live commerce was the leading reason for not shopping via live commerce in Japan, as revealed in a survey conducted by  in May 2024. Around ** percent of respondents stated that they did not participate in live shopping events because they did not understand how the e-commerce subset worked.

Although popular streaming platforms like YouTube and Showroom have integrated shopping functions on their websites, live commerce participation remained low.

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Statistics on " Live commerce "

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Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

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User sentiment

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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