Global live commerce user penetration by category 2019-2030

Penetration rate of live commerce users worldwide from 2019 to 2030, by category

Live commerce user penetration rate worldwide 2019-2030, by category

Last update:

Mar 2, 2026

Author:

�ֲ��ýapp��°汾 Research Department

Region:

Worldwide

Survey time period:

From 01/01/2017 to 31/12/2030

In 2025, it was estimated that in the global live commerce market, the beauty and personal care segment had the highest user penetration rate, at percent. Similarly, the fashion sector had a penetration rate of ��Գ�.��

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Penetration rate of live commerce users worldwide from 2019 to 2030, by category

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