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Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024

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Release date

February 2024

Region

China

Survey time period

January 2024

Special properties

excluding celebrities

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).聽

Citation formats

Most successful Douyin sales influencers in China 2024

Published by Thuy D., Jun 19, 2024

In January 2024, Dong Yuhui rose to be the most successful key opinion leader (KOL) on Douyin, earning over *** million yuan sales revenue in his live shopping sessions. Dong left Oriental Selection, the live ecommerce arm of Chinese online education company New Oriental, and started his channel 鈥淲alking With Hui鈥. His first livestream raked in over *** million yuan in gross merchandise value (GMV) on January 9, 2024. Midodo came in second with *** million yuan in sales revenue.

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Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

8

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Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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