Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023
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Share of respondents
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The survey's n amounted to 204, spread across the United States, France, Germany, and the United Kingdom, but the source does not specify the number of respondents in the United States answering this specific question.
The source does not specify the type of the survey.
Citation formats
Leading sources for purchasing decisions of B2B audiences in the U.S.
During a March 2023 survey among experienced marketers, ** percent of the respondents in the United States said that social media had become an increasingly important source of information for business-to-business (B2B) customers. Meanwhile, ** percent stated B2B audiences spent more time researching products and services online before purchasing.
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Winterberry Group. (June 5, 2023). Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. "Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023." Chart. June 5, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. (2023). Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. "Leading Sources for Purchasing Decisions of Business-to-business (B2b) Audiences According to Experienced Marketers in The United States as of March 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Jun 2023, /statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group, Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/ (last visited August 18, 2026)
Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 [Graph], Winterberry Group, June 5, 2023. [Online]. Available: /statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
