includes directories, magazines, newspapers, out-of-home, radio, and TV
Supplementary notes
* Forecast.
Figures calculated by ÀÖ²¥´«Ã½app×îа汾 using the source's figures on B2B digital ad spending and the digital share of total B2B ad spending.
In 2022, business-to-business (B2B) traditional advertising spending in the United States was projected to amount to **** billion U.S. dollars, marking a *** percent increase from the previous year. B2B traditional ad spend was expected to keep growing in the coming years, reaching a projected **** billion dollars by 2024.
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ÀÖ²¥´«Ã½app×îа汾. (December 9, 2022). Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1282449/b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾. "Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)." Chart. December 9, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1282449/b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾. (2022). Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1282449/b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾. "Business-to-business (B2b) Traditional Advertising Spending in The United States from 2020 to 2024 (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Dec 2022, /statistics/1282449/b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾, Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1282449/b2b-traditional-ad-spend-us/ (last visited August 17, 2026)
Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph], ÀÖ²¥´«Ã½app×îа汾, December 9, 2022. [Online]. Available: /statistics/1282449/b2b-traditional-ad-spend-us/
