includes directories, magazines, newspapers, out-of-home, radio, and TV
Supplementary notes
* Forecast.
Figures calculated by ÀÖ²¥´«Ã½app×îа汾 using the source's figures on B2B digital ad spending and the digital share of total B2B ad spending.
Citation formats
Change in B2B traditional ad spend in the U.S. 2021-2024
In 2022, business-to-business (B2B) traditional advertising spending in the United States was projected to increase *** percent compared to 2021. In the following years, B2B traditional ad spend was expected to keep the growth trend but at a slower pace.
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ÀÖ²¥´«Ã½app×îа汾. (December 9, 2022). Change in business-to-business (B2B) traditional advertising spending in the United States from 2021 to 2024 (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1286191/change-b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾. "Change in business-to-business (B2B) traditional advertising spending in the United States from 2021 to 2024 (in billion U.S. dollars)." Chart. December 9, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1286191/change-b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾. (2022). Change in business-to-business (B2B) traditional advertising spending in the United States from 2021 to 2024 (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1286191/change-b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾. "Change in Business-to-business (B2b) Traditional Advertising Spending in The United States from 2021 to 2024 (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Dec 2022, /statistics/1286191/change-b2b-traditional-ad-spend-us/
ÀÖ²¥´«Ã½app×îа汾, Change in business-to-business (B2B) traditional advertising spending in the United States from 2021 to 2024 (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1286191/change-b2b-traditional-ad-spend-us/ (last visited August 18, 2026)
Change in business-to-business (B2B) traditional advertising spending in the United States from 2021 to 2024 (in billion U.S. dollars) [Graph], ÀÖ²¥´«Ã½app×îа汾, December 9, 2022. [Online]. Available: /statistics/1286191/change-b2b-traditional-ad-spend-us/
