During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide, more than **** of respondents stated they were already using influencer in their marketing activities. Nearly ** were planning to adopt influencer marketing in the following year.Â
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Social Media Today. (August 4, 2025). Usage of influencer marketing among business-to-business (B2B) marketers worldwide as of April 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1622684/influencers-b2b-marketing/
Social Media Today. "Usage of influencer marketing among business-to-business (B2B) marketers worldwide as of April 2025." Chart. August 4, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1622684/influencers-b2b-marketing/
Social Media Today. (2025). Usage of influencer marketing among business-to-business (B2B) marketers worldwide as of April 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1622684/influencers-b2b-marketing/
Social Media Today. "Usage of Influencer Marketing among Business-to-business (B2b) Marketers Worldwide as of April 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Aug 2025, /statistics/1622684/influencers-b2b-marketing/
Social Media Today, Usage of influencer marketing among business-to-business (B2B) marketers worldwide as of April 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1622684/influencers-b2b-marketing/ (last visited August 13, 2026)
Usage of influencer marketing among business-to-business (B2B) marketers worldwide as of April 2025 [Graph], Social Media Today, August 4, 2025. [Online]. Available: /statistics/1622684/influencers-b2b-marketing/
