During a November 2024 survey carried out among consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) marketers from across the globe, ** percent stated they were expecting to increase their digital display and/or digital video advertising spending in 2025; ** percent were planning to increase their social media budgets.
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Mediaocean. (January 22, 2025). Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2025, by medium [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean. "Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2025, by medium." Chart. January 22, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean. (2025). Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2025, by medium. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean. "Expected Change in Advertising Spending in The Consumer Packaged Goods (Cpg)/ Fast-moving Consumer Goods (Fmcg) Industry Worldwide in 2025, by Medium." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Jan 2025, /statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean, Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2025, by medium ÀÖ²¥´«Ã½app×îа汾, /statistics/1460893/change-cpg-ad-spend-worldwide/ (last visited August 18, 2026)
Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2025, by medium [Graph], Mediaocean, January 22, 2025. [Online]. Available: /statistics/1460893/change-cpg-ad-spend-worldwide/
