In 2025, out of the total of billion euros invested in digital advertising in Europe, approximately ** billion euros were spent on display advertising, including online video and audio ads. Search was the largest format, attracting over ** billion euros.
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IAB Europe. (July 9, 2026). Digital advertising spending in Europe in 2025, by format (in billion euros) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital advertising spending in Europe in 2025, by format (in billion euros)." Chart. July 9, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. (2026). Digital advertising spending in Europe in 2025, by format (in billion euros). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital Advertising Spending in Europe in 2025, by Format (in Billion Euros)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jul 2026, /statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe, Digital advertising spending in Europe in 2025, by format (in billion euros) ÀÖ²¥´«Ã½app×îа汾, /statistics/436045/online-advertising-spending-by-format-europe/ (last visited August 13, 2026)
Digital advertising spending in Europe in 2025, by format (in billion euros) [Graph], IAB Europe, July 9, 2026. [Online]. Available: /statistics/436045/online-advertising-spending-by-format-europe/
