In 2025, retail media is expected to be the fastest-growing medium in Germany, with an annual growth rate of ** percent. Cinema is forecast to be the fastest-growing traditional medium, at percent annually.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Die Mediaagenturen. (January 9, 2025). Change in advertising spending in Germany in 2025, by medium/format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen. "Change in advertising spending in Germany in 2025, by medium/format." Chart. January 9, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen. (2025). Change in advertising spending in Germany in 2025, by medium/format. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen. "Change in Advertising Spending in Germany in 2025, by Medium/Format." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jan 2025, /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen, Change in advertising spending in Germany in 2025, by medium/format ÀÖ²¥´«Ã½app×îа汾, /statistics/388619/advertising-spending-growth-by-medium-germany/ (last visited August 20, 2026)
Change in advertising spending in Germany in 2025, by medium/format [Graph], Die Mediaagenturen, January 9, 2025. [Online]. Available: /statistics/388619/advertising-spending-growth-by-medium-germany/
