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Search advertising spending in Germany from 2020 to 2025 (in billion euros)

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Source

In cooperation with
Release date

July 2026

Region

Germany

Survey time period

2020 to 2025

Special properties

values in constant euros for each year

Supplementary notes

Data preceding 2025 retrieved from earlier releases.

Numbers have been rounded.

Citation formats

Search ad spending in Germany 2020-2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Aug 7, 2026

In 2025, paid search advertising spending in Germany amounted to nearly **** billion euros, up from **** billion euros a year earlier.

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Statistics on " Digital advertising in Germany "

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Other statistics that may interest you Digital advertising in Germany

Overview of the European market

4

Formats

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Desktop & mobile

5

Programmatic

4

Consumer insights

6

Overview of the German market

7

Social media

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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