In 2025, digital retail media advertising spending in Europe amounted to approximately billion euros. A year earlier, the value stood at billion euros. Each value displayed is based on data in constant euros for the respective year.
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IAB Europe. (July 9, 2026). Digital retail media advertising spending in Europe in 2024 and 2025 (in billion euros) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1311889/retail-media-ad-spend-europe/
IAB Europe. "Digital retail media advertising spending in Europe in 2024 and 2025 (in billion euros)." Chart. July 9, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1311889/retail-media-ad-spend-europe/
IAB Europe. (2026). Digital retail media advertising spending in Europe in 2024 and 2025 (in billion euros). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1311889/retail-media-ad-spend-europe/
IAB Europe. "Digital Retail Media Advertising Spending in Europe in 2024 and 2025 (in Billion Euros)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jul 2026, /statistics/1311889/retail-media-ad-spend-europe/
IAB Europe, Digital retail media advertising spending in Europe in 2024 and 2025 (in billion euros) ÀÖ²¥´«Ã½app×îа汾, /statistics/1311889/retail-media-ad-spend-europe/ (last visited August 13, 2026)
Digital retail media advertising spending in Europe in 2024 and 2025 (in billion euros) [Graph], IAB Europe, July 9, 2026. [Online]. Available: /statistics/1311889/retail-media-ad-spend-europe/