During a 2025 survey carried out among marketers from the United Kingdom (UK), percent of respondents stated that they allocated one to ten percent of their digital programmatic advertising budgets to retail media. In general, ** percent of respondents stated that they invested more than 50 percent of their programmatic budgets into ads on retail platforms.
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TripleLift. (June 11, 2025). Share of retail media in digital programmatic advertising budgets in the United Kingdom (UK) as of May 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1616999/retail-media-share-programmatic-budget-uk/
TripleLift. "Share of retail media in digital programmatic advertising budgets in the United Kingdom (UK) as of May 2025." Chart. June 11, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1616999/retail-media-share-programmatic-budget-uk/
TripleLift. (2025). Share of retail media in digital programmatic advertising budgets in the United Kingdom (UK) as of May 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1616999/retail-media-share-programmatic-budget-uk/
TripleLift. "Share of Retail Media in Digital Programmatic Advertising Budgets in The United Kingdom (Uk) as of May 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Jun 2025, /statistics/1616999/retail-media-share-programmatic-budget-uk/
TripleLift, Share of retail media in digital programmatic advertising budgets in the United Kingdom (UK) as of May 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1616999/retail-media-share-programmatic-budget-uk/ (last visited August 13, 2026)
Share of retail media in digital programmatic advertising budgets in the United Kingdom (UK) as of May 2025 [Graph], TripleLift, June 11, 2025. [Online]. Available: /statistics/1616999/retail-media-share-programmatic-budget-uk/
