In 2020, the leading category in terms of total online orders in Brazil during the so-called 'Black Week' was that of fashion and accessories. It accounted for ** percent of all e-commerce purchases during that five-day period. 'Black Week' took place from Black Friday's Eve (November 26) to Cyber Monday (November 30, 2020). Although home appliances and heating, ventilation, and air conditioning (HVAC) ranked fifth with a **** percent share of online orders, it ranked first in terms of e-commerce sales revenue.
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NeoTrust. (December 4, 2020). Leading e-commerce categories based on share of orders from Black Friday's Eve to Cyber Monday in Brazil in 2020 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/941784/black-week-e-commerce-categories-orders-share-brazil/
NeoTrust. "Leading e-commerce categories based on share of orders from Black Friday's Eve to Cyber Monday in Brazil in 2020." Chart. December 4, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/941784/black-week-e-commerce-categories-orders-share-brazil/
NeoTrust. (2020). Leading e-commerce categories based on share of orders from Black Friday's Eve to Cyber Monday in Brazil in 2020. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/941784/black-week-e-commerce-categories-orders-share-brazil/
NeoTrust. "Leading E-commerce Categories Based on Share of Orders from Black Friday's Eve to Cyber Monday in Brazil in 2020." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Dec 2020, /statistics/941784/black-week-e-commerce-categories-orders-share-brazil/
NeoTrust, Leading e-commerce categories based on share of orders from Black Friday's Eve to Cyber Monday in Brazil in 2020 ÀÖ²¥´«Ã½app×îа汾, /statistics/941784/black-week-e-commerce-categories-orders-share-brazil/ (last visited August 12, 2026)
Leading e-commerce categories based on share of orders from Black Friday's Eve to Cyber Monday in Brazil in 2020 [Graph], NeoTrust, December 4, 2020. [Online]. Available: /statistics/941784/black-week-e-commerce-categories-orders-share-brazil/
