In 2021, the average online order value (AOV) on Black Friday in Brazil amounted to *** Brazilian reals. That is approximately ** percent more than the 652-real AOV recorded during the event the previous year. Overall, Black Friday's online sales revenue in Brazil increased by roughly five percent compared to 2020.
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Ebit, & NielsenIQ. (November 27, 2021). Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit, und NielsenIQ. "Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals)." Chart. November 27, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit, NielsenIQ. (2021). Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit, and NielsenIQ. "Average Online Order Value on Black Friday in Brazil from 2013 to 2021 (in Brazilian Reals)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Nov 2021, /statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit & NielsenIQ, Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals) ÀÖ²¥´«Ã½app×îа汾, /statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/ (last visited August 12, 2026)
Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals) [Graph], Ebit, & NielsenIQ, November 27, 2021. [Online]. Available: /statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/