In 2020, the leading category for online retail sales in Brazil during the so-called 'Black Week' – from Black Friday's Eve to Cyber Monday – was that of home appliances and heating, ventilation, and air conditioning (HVAC). It accounted for nearly ** percent of the e-commerce revenue during that five-day period. Telephony ranked second with an percent share. According to another source, the sales revenue generated from online shopping on Black Friday's Eve and on Black Friday combined amounted to over ** Brazilian reals in 2020.
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NeoTrust. (December 4, 2020). Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/
NeoTrust. "Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020." Chart. December 4, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/
NeoTrust. (2020). Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/
NeoTrust. "Leading E-commerce Categories Based on Share of Revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Dec 2020, /statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/
NeoTrust, Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020 ÀÖ²¥´«Ã½app×îа汾, /statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/ (last visited August 19, 2026)
Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020 [Graph], NeoTrust, December 4, 2020. [Online]. Available: /statistics/941753/black-week-e-commerce-categories-revenue-share-brazil/
