In the second half of 2020, **** percent of programmatic mobile app display ads served in the United Kingdom (UK) were viewed by users. Programmatic advertising spending in the UK in 2020 was estimated at *** billion U.S. dollars.
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Integral Ad Science. (June 7, 2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device." Chart. June 7, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. (2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability Rate of Programmatic Advertising in The United Kingdom (Uk) in 2nd Half 2020, by Format/Device." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Jun 2021, /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science, Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device ÀÖ²¥´«Ã½app×îа汾, /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/ (last visited August 13, 2026)
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph], Integral Ad Science, June 7, 2021. [Online]. Available: /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/