During a survey carried out in the United Kingdom (UK) in late 2023, roughly ** percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 18 to 24, the respective share stood at **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Attest. (January 17, 2024). Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. "Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group." Chart. January 17, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. (2024). Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. "Share of Consumers with Concerns about Data Privacy When Interacting with Brand Online in The United Kingdom (Uk) as of December 2023, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Jan 2024, /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest, Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/ (last visited August 12, 2026)
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group [Graph], Attest, January 17, 2024. [Online]. Available: /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
