Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
Characteristic
Share of respondents
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among advertising decision-makers from retail and ecommerce
Method of interview
Online survey
Supplementary notes
The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.
Citation formats
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
During an April 2024 survey carried out among retail and ecommerce advertising decision-makers from the United Kingdom (UK), ** percent of respondents stated they expected direct TV/OTT to increase because of changes to the use of third-party cookies on web browsers; ** percent said they were looking into increasing spending on display YouTube advertising.
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ÀÖ²¥´«Ã½app×îа汾. (August 17, 2023). Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1304837/change-ad-budgets-medium/
ÀÖ²¥´«Ã½app×îа汾. "Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium." Chart. August 17, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1304837/change-ad-budgets-medium/
ÀÖ²¥´«Ã½app×îа汾. (2023). Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1304837/change-ad-budgets-medium/
ÀÖ²¥´«Ã½app×îа汾. "Expected Change in Advertising Budgets Due to Third-party Cookie Deprecation According to Advertising Decision-makers in The United Kingdom (Uk) as of April 2023, by Medium." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Aug 2023, /statistics/1304837/change-ad-budgets-medium/
ÀÖ²¥´«Ã½app×îа汾, Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium ÀÖ²¥´«Ã½app×îа汾, /statistics/1304837/change-ad-budgets-medium/ (last visited August 13, 2026)
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium [Graph], ÀÖ²¥´«Ã½app×îа汾, August 17, 2023. [Online]. Available: /statistics/1304837/change-ad-budgets-medium/
