A 2024 study found that Swedish online shoppers primarily shop at foreign web stores due to their cheaper prices. Nearly half of the survey respondents cited this as the primary reason for conducting cross-border online shopping. Other main reasons why consumers buy from abroad are interesting products and a larger selection.
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PostNord. (November 14, 2024). Main reasons for cross-border online shopping in Sweden in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/368734/sweden-ecommerce-abroad/
PostNord. "Main reasons for cross-border online shopping in Sweden in 2024." Chart. November 14, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/368734/sweden-ecommerce-abroad/
PostNord. (2024). Main reasons for cross-border online shopping in Sweden in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/368734/sweden-ecommerce-abroad/
PostNord. "Main Reasons for Cross-border Online Shopping in Sweden in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Nov 2024, /statistics/368734/sweden-ecommerce-abroad/
PostNord, Main reasons for cross-border online shopping in Sweden in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/368734/sweden-ecommerce-abroad/ (last visited August 18, 2026)
Main reasons for cross-border online shopping in Sweden in 2024 [Graph], PostNord, November 14, 2024. [Online]. Available: /statistics/368734/sweden-ecommerce-abroad/