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Frequency of shopping online in Japan as of June 2025

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Source

Release date

August 2025

Region

Japan

Survey time period

June 18 to 22, 2025

Number of respondents

2,000 respondents

Age group

20-69 years

Special properties

respondents who shopped online at least once in the last month

Method of interview

Online survey

Supplementary notes

Original question: "Please choose the most applicable answer in regard to the frequency of how often you make online purchases."

Citation formats

Frequency of online shopping in Japan 2025

Published by
F. Watty,
Sep 15, 2025

The majority of Japanese online shoppers made purchases at least once a month, as revealed in a survey conducted in June 2025. The largest share of respondents shopped online around two to three times a month, with ** percent.

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Statistics on " Online shopping behavior in Japan "

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Online payment

4

Platform usage

5

Device usage

4

Customer satisfaction

3

Shopping categories

5

Purchase decision

3

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Topics

Digital shopping behavior in JapanInternet usage in JapanE-commerce in JapanRakutenRetail trade in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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