Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025
Characteristic
Share of respondents
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As of September 2026, approximately ** percent of senior marketers surveyed across France, Germany, Italy, the United Kingdom, and the United States reported perceiving artificial intelligence (AI) as effective in their workflows. Additionally, ** percent of respondents saw it as highly effective.
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Kaltura. (January 11, 2026). Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura. "Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025." Chart. January 11, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura. (2026). Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura. "Perceived Effectiveness of Artificial Intelligence (Ai) in Marketing Workflows among Senior Marketers in The United States and Europe as of September 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Jan 2026, /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura, Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1662201/effectiveness-ai-marketing-workflows/ (last visited August 19, 2026)
Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025 [Graph], Kaltura, January 11, 2026. [Online]. Available: /statistics/1662201/effectiveness-ai-marketing-workflows/
