As of January 2026, approximately ** percent of brand marketers surveyed worldwide reported expecting an increase in the importance of improving the customer experience and customer journey management over the following two years. Having the right skills and talent in place ranked second, mentioned by ** percent of respondents. According to the same study, little more than 50 percent of global marketers were optimistic about the future of marketing.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Econsultancy. (January 21, 2026). Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1557185/expected-changes-marketing-factors/
Econsultancy. "Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026." Chart. January 21, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1557185/expected-changes-marketing-factors/
Econsultancy. (2026). Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1557185/expected-changes-marketing-factors/
Econsultancy. "Expected Increase in The Importance of Selected Factors for Marketing in The following Two Years According to Marketers Worldwide as of January 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Jan 2026, /statistics/1557185/expected-changes-marketing-factors/
Econsultancy, Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/1557185/expected-changes-marketing-factors/ (last visited August 19, 2026)
Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026 [Graph], Econsultancy, January 21, 2026. [Online]. Available: /statistics/1557185/expected-changes-marketing-factors/
