Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025
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*Â Unstructured customer data refers to information about customers that is not organized in a set format or standard structure. It is content that cannot easily be stored in traditional spreadsheets or databases, but can reveal important details about customer preferences and experiences.
Citation formats
Marketers using AI to capture, analyze, and leverage unstructured customer data 2025
During a 2025 global study evaluating the state of marketing technology (martech), ** percent of respondents cited using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in emails and chatbot transcripts, respectively. Another **** percent cited using the technology for service or support tickets. In comparison, 34.4 percent of respondents were not using AI for unstructured data analysis.
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Chief Martec, & MartechTribe. (May 6, 2025). Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec, und MartechTribe. "Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025." Chart. May 6, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec, MartechTribe. (2025). Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec, and MartechTribe. "Share of Marketing Professionals Using Artificial Intelligence (Ai) to Capture, Analyze, and Leverage Unstructured Customer Data in Their Martech Stack Worldwide as of May 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 May 2025, /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec & MartechTribe, Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1621573/marketers-ai-usage-unstructured-customer-data/ (last visited August 18, 2026)
Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025 [Graph], Chief Martec, & MartechTribe, May 6, 2025. [Online]. Available: /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
