among marketers in the United Kingdom, the United States and Europe, the Middle East, and Africa (EMEA)
Method of interview
Online survey
Supplementary notes
The survey does not include the full methodology. The source does not provide information about the survey dates. The date provided is the publication date.Â
Citation formats
Main organizational priorities in martech worldwide 2025
During a 2025 survey, ** percent of responding marketers said the leading priority in the next year was to expand the number of applications and technologies in their stack. In comparison, ** percent aimed to reduce the applications and technologies in their stack in the same period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Clevertouch. (August 31, 2025). Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch. "Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025." Chart. August 31, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch. (2025). Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch. "Leading Marketing Technology (Martech) Organizational Priorities over The next Year According to Marketers Worldwide as of September 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Aug 2025, /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch, Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1623079/leading-martech-organizational-priorities/ (last visited August 13, 2026)
Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025 [Graph], Clevertouch, August 31, 2025. [Online]. Available: /statistics/1623079/leading-martech-organizational-priorities/
