among marketers in the United Kingdom, the United States and Europe, the Middle East, and Africa (EMEA)
Method of interview
Online survey
Supplementary notes
The survey does not include the full methodology. The source does not provide information about the survey dates. The date provided is the publication date.Â
During a 2025 survey, ** percent of responding marketers cited data management platforms (DMPs) as one area where artificial intelligence (AI) was being used. Another 4* percent cited customer data platforms (CDPs) as an area where the technology was utilized. According to another 2025 global martech study, over **** thousand solutions were available to industry professionals that year.
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Clevertouch. (August 31, 2025). Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1623071/martech-platforms-using-ai/
Clevertouch. "Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025." Chart. August 31, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1623071/martech-platforms-using-ai/
Clevertouch. (2025). Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1623071/martech-platforms-using-ai/
Clevertouch. "Marketing Technology (Martech) Platforms Where Artificial Intelligence Is Used by Marketers Worldwide as of September 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Aug 2025, /statistics/1623071/martech-platforms-using-ai/
Clevertouch, Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1623071/martech-platforms-using-ai/ (last visited August 17, 2026)
Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025 [Graph], Clevertouch, August 31, 2025. [Online]. Available: /statistics/1623071/martech-platforms-using-ai/
