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Distribution of digital retail media advertising spending in Germany in 2024, by format
Digital retail media ad spend in Germany 2024, by format
In 2024, video ads attracted percent of digital retail media advertising spending in Germany. The total digital retail media market in Germany was estimated at **** billion U.S. dollars that year.Â
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Nielsen. (June 29, 2025). Distribution of digital retail media advertising spending in Germany in 2024, by format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen. "Distribution of digital retail media advertising spending in Germany in 2024, by format." Chart. June 29, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen. (2025). Distribution of digital retail media advertising spending in Germany in 2024, by format. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen. "Distribution of Digital Retail Media Advertising Spending in Germany in 2024, by Format." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 29 Jun 2025, /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen, Distribution of digital retail media advertising spending in Germany in 2024, by format ÀÖ²¥´«Ã½app×îа汾, /statistics/1620602/retail-media-ad-spend-format-germany/ (last visited August 13, 2026)
Distribution of digital retail media advertising spending in Germany in 2024, by format [Graph], Nielsen, June 29, 2025. [Online]. Available: /statistics/1620602/retail-media-ad-spend-format-germany/
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