In 2023, paid-for search search was the leading digital advertisigng format in Germany, attracting ** percent of digital advertising spending. Display followed closely with ** percent, whereas classifieds and directories accounted for percent of the total.
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IAB Europe, & ÀÖ²¥´«Ã½app×îа汾. (June 12, 2024). Distribution of digital advertising spending in Germany in 2023, by format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/275519/digital-advertising-spending-format-germany/
IAB Europe, und ÀÖ²¥´«Ã½app×îа汾. "Distribution of digital advertising spending in Germany in 2023, by format." Chart. June 12, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/275519/digital-advertising-spending-format-germany/
IAB Europe, ÀÖ²¥´«Ã½app×îа汾. (2024). Distribution of digital advertising spending in Germany in 2023, by format. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/275519/digital-advertising-spending-format-germany/
IAB Europe, and ÀÖ²¥´«Ã½app×îа汾. "Distribution of Digital Advertising Spending in Germany in 2023, by Format." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Jun 2024, /statistics/275519/digital-advertising-spending-format-germany/
IAB Europe & ÀÖ²¥´«Ã½app×îа汾, Distribution of digital advertising spending in Germany in 2023, by format ÀÖ²¥´«Ã½app×îа汾, /statistics/275519/digital-advertising-spending-format-germany/ (last visited August 18, 2026)
Distribution of digital advertising spending in Germany in 2023, by format [Graph], IAB Europe, & ÀÖ²¥´«Ã½app×îа汾, June 12, 2024. [Online]. Available: /statistics/275519/digital-advertising-spending-format-germany/
