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Median Amazon sponsored brands advertising cost of sale (ACOS) in Germany in 2021 and 2022

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Source

Release date

February 2023

Region

Germany

Survey time period

2021 and 2022

Citation formats

Amazon sponsored brands ACOS in Germany 2021-2022

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Mar 22, 2023
In 2022, the median advertising cost of sale (ACOS) of sponsored brand ads on Amazon in Germany stood at **** percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
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Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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