Respondents were from the following countries: Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the United Kingdom, and the United States.
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Main business uses for AI personalization worldwide 2025
According to a 2025 survey of senior business leaders in selected countries worldwide, ** percent of respondents used artificial intelligence (AI) to automate tasks to drive employee efficiency or generate captions, audio, or imagery to enhance personalization. Additionally, ** percent cited employee training and onboarding as a key area where AI was used to improve personalization.
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Twilio. (May 17, 2025). Leading business uses of artificial intelligence (AI) to improve personalization in selected countries worldwide as of May 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1618119/main-uses-artificial-intelligence-improve-personalization-worldwide/
Twilio. "Leading business uses of artificial intelligence (AI) to improve personalization in selected countries worldwide as of May 2025." Chart. May 17, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1618119/main-uses-artificial-intelligence-improve-personalization-worldwide/
Twilio. (2025). Leading business uses of artificial intelligence (AI) to improve personalization in selected countries worldwide as of May 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1618119/main-uses-artificial-intelligence-improve-personalization-worldwide/
Twilio. "Leading Business Uses of Artificial Intelligence (Ai) to Improve Personalization in Selected Countries Worldwide as of May 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 May 2025, /statistics/1618119/main-uses-artificial-intelligence-improve-personalization-worldwide/
Twilio, Leading business uses of artificial intelligence (AI) to improve personalization in selected countries worldwide as of May 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1618119/main-uses-artificial-intelligence-improve-personalization-worldwide/ (last visited August 12, 2026)
Leading business uses of artificial intelligence (AI) to improve personalization in selected countries worldwide as of May 2025 [Graph], Twilio, May 17, 2025. [Online]. Available: /statistics/1618119/main-uses-artificial-intelligence-improve-personalization-worldwide/
