According to a survey, almost **** of business-to-business (B2B) marketers experimented AI-powered personalization in 2024. While ** percent of them are still in the training phase, ** percent of surveyed professionals explored uses of AI tools for online personalization.
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Marketing Interactive. (August 27, 2024). Share of B2B marketers adopting AI for personalization in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive. "Share of B2B marketers adopting AI for personalization in 2024." Chart. August 27, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive. (2024). Share of B2B marketers adopting AI for personalization in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive. "Share of B2b Marketers Adopting Ai for Personalization in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Aug 2024, /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive, Share of B2B marketers adopting AI for personalization in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1553507/b2b-marketers-using-ai-for-personalization/ (last visited August 13, 2026)
Share of B2B marketers adopting AI for personalization in 2024 [Graph], Marketing Interactive, August 27, 2024. [Online]. Available: /statistics/1553507/b2b-marketers-using-ai-for-personalization/
