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Consumers using AI assistants or ChatGPT when shopping online in 2025, by generation

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Source

Release date

May 2025

Region

Worldwide

Survey time period

February 26 to March 3, 2025

Number of respondents

41,000 consumers

Age group

16 years and older

Special properties

used AI over the past 12 months

Supplementary notes

Consumers across Hong Kong, India, Malaysia, Singapore, Belgium, Czech Republic, Denmark, Ireland, Norway, Poland, Portugal, UAE, Estonia, Latvia, Lithuania, Australia, Japan, France, Germany, Italy, Netherlands, Spain, Sweden, UK, Brazil, Mexico, Canada & USA.

Citation formats

Consumers using AI assistants or ChatGPT when shopping online 2025, by generation

Published by
F. Watty,
Jun 18, 2025

A survey conducted in 2025 among shoppers showed that almost ** percent of gen Z consumers have used AI shopping assistants or ChatGPT to help them with their online purchases. 48 percent of Millennials reported the same habit. 

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Statistics on " Artificial intelligence (AI) in e-commerce "

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Market size

3

Participation

5

Consumer behavior

8

Demographics

6

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Topics

Artificial intelligence (AI) in e-commerceArtificial intelligence (AI) use in marketing Artificial intelligence (AI) use in marketing in the UKArtificial intelligence in B2B e-commerceArtificial intelligence (AI) in e-commerce in France
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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